Screenshot of the First Draft for the Chapter2:

The Blue W-Lan Logo stands for the connection to the Internet.

This is the Redo of the first draft of this little animated image. It's still just the screenshot of the Endversion created in Adobe AfterEffects, and the slightly animated part will be the blue W-Lan Logo, with a glow effect.

Screenshot of the Third Draft for the Chapter1:

In the first part of the campaign we don't show the W-Lan Logo, because there should be a unknown component in the first part. Just grab the attention of the peope. They should think about it, perhaps be a bit confused.

This is the screenshot of the endversion of the third still image digital poster.

Screenshot of the Second Draft for the Chapter1:

In the first part of the campaign we don't show the W-Lan Logo, because there should be a unknown component in the first part. Just grab the attention of the peope. They should think about it, perhaps be a bit confused.

This is the screenshot of the endversion of the second still image digital poster.

Screenshot of the First Draft for the Chapter1:

In the first part of the campaign we don't show the W-Lan Logo, because there should be a unknown component in the first part. Just grab the attention of the peope. They should think about it, perhaps be a bit confused.

This is the screenshot of the endversion of the still image digital poster.

Screenshot of the First Draft for the Chapter2:

The Blue W-Lan Logo stands for the connection to the Internet.

This is just a screenshot, the endversion of the draft, will be created in Adobe AfterEffects, and the slightly animated part will be the blue W-Lan Logo, with a glow effect.

Creative Ideas for every Step/Chapter of the campaign:

Chapter 1: Not animated - Still Images

Slogan:
"They watch you"

Motives:
Different devices whicht all kind of people use

Characteristics:
Eye-catching typography

Internet-Domain:
theywatchu.com

Changes:
Just Machines/Devices without people

Examples:
Toaster, Car, Teddy, Handy, Watch, Office, Shoes,...


Chapter 2: Slightly animated

Slogan:
"If your ..... knows, they know"

Motives:
Scenarios between people/person and machine/device

Characteristics:
Eye-catching typography
Blinking W-LAN logo (Hint for an internet connection and information transfer)

Examples:
Fridge, Car, TV, Watch, Office, Shoes,...


Chapter 3: More Animated Elements, Stop-Motion or AfterEffects details

Slogan:
"Wanna feel the pain?"

Characteristics:
More animated
Eye-catching typography

cables, electricity, whipping, hurt, tying,...

Examples:
- Hairdryer wants to kill a girl/ a guy,... cable wants to strangulate her/him
- Television, people pray at it
- Vacuum cleaner wants to suck your brain out of your head
- Laptop hypnotizes a person