Creative Ideas for every Step/Chapter of the campaign:

Chapter 1: Not animated - Still Images

Slogan:
"They watch you"

Motives:
Different devices whicht all kind of people use

Characteristics:
Eye-catching typography

Internet-Domain:
theywatchu.com

Changes:
Just Machines/Devices without people

Examples:
Toaster, Car, Teddy, Handy, Watch, Office, Shoes,...


Chapter 2: Slightly animated

Slogan:
"If your ..... knows, they know"

Motives:
Scenarios between people/person and machine/device

Characteristics:
Eye-catching typography
Blinking W-LAN logo (Hint for an internet connection and information transfer)

Examples:
Fridge, Car, TV, Watch, Office, Shoes,...


Chapter 3: More Animated Elements, Stop-Motion or AfterEffects details

Slogan:
"Wanna feel the pain?"

Characteristics:
More animated
Eye-catching typography

cables, electricity, whipping, hurt, tying,...

Examples:
- Hairdryer wants to kill a girl/ a guy,... cable wants to strangulate her/him
- Television, people pray at it
- Vacuum cleaner wants to suck your brain out of your head
- Laptop hypnotizes a person