Decisions about Project Proposal Changes:

Message of our Proect and Campaign

The message of the project and campaign will be pushed in following direction:
People should think about the "Internet of Things", and decide if they really want to support a future for the "Internet of Things" in their daily life, and scenarios like shown in our campaign. The scenarios will be shown always in a "worst"-case and will enermously catch the attention of the target audience by using funny, confusing, unimagable,... situations.


Target Audience

The target audience are people, in the age of about 16-35, who are often using the internet. They are the people, who will me conflicted with the internet of things, and which in many cases will be the target audience of the "Internet of things commercials".


Use of Media

All three parts will be shown on digital Screens.
Still Images (first part of the campaign)
Still Images with moving/animated details (second part of the campaign)
Still Images with a more moving and animated character (third part of the campaign)

During all three parts of the campaign the homepage of the campaign, which is shown on the digital screens, will change one time per campaign period --> 3 homepages with more content.

The campaign will be shown on screens in public places, schools, university,...