Project Proposal

VCD 401 Multimedia Production

Project Proposal

Instructor: Tolga Güney
Spring Term 2010, VCD

Team Members

Sebastian Hefel 10901125

Elvis Hrncic 10901124

Michel Pfister 10901123

Project Name

“Exposed Minds”

Concept

Through a Multimedia Ad Campaign we want to strengthen the awareness of the people about the topic “Internet of Things”.

Background and Motivation

The topic “Internet of Things” is getting more and more important in our society, because the orientation of all kinds of products probably will join this trend, in an immense way. We have the opinion that people should be informed about the “Internet of Things”, be aware of the impact, which it could have on their life and think about if they want or need this development.

Project Scope

Output of the Project:

The project is based on an Ad Campaign with three Chapters.

In each chapter we want to produce three different design drafts and a homepage which accompanies the chapters of the campaign.

The aim of the first step of the campaign is attracting the attention of the people, make them interested and inform them that there is something with the name “Internet of Things”.

With the second step we show daily life scenarios, which can be affected by the “Internet of Things”.

The third and last step of our campaign with even worse and extreme scenarios shows to what extend the “Internet of Things” could affect our life.

User Experience:

Through the chosen media, in the first part of the campaign, people will build up interest for the topic and are lured to the homepage, where they get more information about the “Internet of Things”.

With technical more advanced media, in the second part of the campaign, the people will get confronted with daily life scenarios that might occur, if the “Internet of Things” gains more influence in peoples life. Again the homepage is the key to get more details.

The scenarios shown in the third and last part of the campaign will be extended to an extreme point of view, will be pushed to the peak and will meet the boarders of the people. Now it’s up to them to build a final decision about the topic “Internet of Things”.

The curiosity that is built up step by step meets satisfaction not only by the homepage but also by the following points:

• Posters (still image)

• Posters (still images) with animated Effects
  

• Still Images with advanced animations

Project Plan

Project Duration: 10 Weeks

End of Creative Process (Ideas, Storyboard): 2.4.2010

Deadline for First Chapter (Still Images, First Version of Homepage): 8.4.2010

Deadline for Second Chapter (Still Images with animated Effects, Second Version of Homepage): 22.4.2010

Deadline for Third Chapter (Still Images with advanced animations, Third Version of Homepage): 6.5.2010

Final presentation – Startup of the Campaign: 14.5.2010

Resources

Single Lens Reflex Camera, Adobe Programs, 3 People (Skills: Photoshop, Indesign, Illustrator, AfterEffects, FinalCut, Maya, Flash, HTML, CSS), Printer, MacBook Pro).