Creative Process 01 - Design Line, Ideas,...

First Meeting - Elvis, Michel, Sebastian 25.03.2010, 20:00

Design Options:

-Scenario set with photos
-Illustrations
-Short Messages, Sentences, Words,... with Typo --> should lead the viewer to the homepage.. attrackt intterrest...

--> as said in the proposal - with every part of the campaign the media gets step to step a bit more advanced... perhaps something moves or is animated, but also the technique can be just improved... for example: layers, shadwos, glows,...

perhaps in the first few seconds the viewer has no idea what it is about,.. so his eyes get from the typo to the picture,.. he wants to find out what this is about... with the second view on the picture in combination with the typo he gets an idea what it is about... and the homepage gives him an option to find more information about the campaign.


Find Connections: What is in our mind when we think about the "internet of things" ? - Brainstorming

-Too much information for the user with all the internet connected things..
- Lonelyness in a way.. because you don't have real friends.. just technical things which communicate with you..
- everywhere technique
- wave of information and technique
...


Brainstorming - Mind Pictures:

Paradise... the Internet of things looks like paradise for most, or at first sight,.. but if you look more exact,.. it is something else:
- behind a big cloud a shining sun.. but its no sun,.. its a computerchip.. green glow..
- Island, it's nice, paradise in a way.. but at the second view you see that the green palm trees are out of green microchips...
...

Connected minds:
- Head of the people are screens,... sentence: do you also want to look like this ? is this the look of the future? Is this style? Is this future? ...
- cable in the trousers or head ,... "Always connected"
- a hoover/vacuum cleaner is sucking information out of human head... - more illustrative..
- fuck on big brother - watch out for your fridge... (funny campaings which show techniqual advanced things which are connected to the internet of things... it should show that big brother is nothing compared to that will come...
... could be a campaign with many such scenarios..