Decisions about Project Proposal Changes:

Message of our Proect and Campaign

The message of the project and campaign will be pushed in following direction:
People should think about the "Internet of Things", and decide if they really want to support a future for the "Internet of Things" in their daily life, and scenarios like shown in our campaign. The scenarios will be shown always in a "worst"-case and will enermously catch the attention of the target audience by using funny, confusing, unimagable,... situations.


Target Audience

The target audience are people, in the age of about 16-35, who are often using the internet. They are the people, who will me conflicted with the internet of things, and which in many cases will be the target audience of the "Internet of things commercials".


Use of Media

All three parts will be shown on digital Screens.
Still Images (first part of the campaign)
Still Images with moving/animated details (second part of the campaign)
Still Images with a more moving and animated character (third part of the campaign)

During all three parts of the campaign the homepage of the campaign, which is shown on the digital screens, will change one time per campaign period --> 3 homepages with more content.

The campaign will be shown on screens in public places, schools, university,...

Creative Process 01 - Design Line, Ideas,...

First Meeting - Elvis, Michel, Sebastian 25.03.2010, 20:00

Design Options:

-Scenario set with photos
-Illustrations
-Short Messages, Sentences, Words,... with Typo --> should lead the viewer to the homepage.. attrackt intterrest...

--> as said in the proposal - with every part of the campaign the media gets step to step a bit more advanced... perhaps something moves or is animated, but also the technique can be just improved... for example: layers, shadwos, glows,...

perhaps in the first few seconds the viewer has no idea what it is about,.. so his eyes get from the typo to the picture,.. he wants to find out what this is about... with the second view on the picture in combination with the typo he gets an idea what it is about... and the homepage gives him an option to find more information about the campaign.


Find Connections: What is in our mind when we think about the "internet of things" ? - Brainstorming

-Too much information for the user with all the internet connected things..
- Lonelyness in a way.. because you don't have real friends.. just technical things which communicate with you..
- everywhere technique
- wave of information and technique
...


Brainstorming - Mind Pictures:

Paradise... the Internet of things looks like paradise for most, or at first sight,.. but if you look more exact,.. it is something else:
- behind a big cloud a shining sun.. but its no sun,.. its a computerchip.. green glow..
- Island, it's nice, paradise in a way.. but at the second view you see that the green palm trees are out of green microchips...
...

Connected minds:
- Head of the people are screens,... sentence: do you also want to look like this ? is this the look of the future? Is this style? Is this future? ...
- cable in the trousers or head ,... "Always connected"
- a hoover/vacuum cleaner is sucking information out of human head... - more illustrative..
- fuck on big brother - watch out for your fridge... (funny campaings which show techniqual advanced things which are connected to the internet of things... it should show that big brother is nothing compared to that will come...
... could be a campaign with many such scenarios..

Project Proposal

VCD 401 Multimedia Production

Project Proposal

Instructor: Tolga Güney
Spring Term 2010, VCD

Team Members

Sebastian Hefel 10901125

Elvis Hrncic 10901124

Michel Pfister 10901123

Project Name

“Exposed Minds”

Concept

Through a Multimedia Ad Campaign we want to strengthen the awareness of the people about the topic “Internet of Things”.

Background and Motivation

The topic “Internet of Things” is getting more and more important in our society, because the orientation of all kinds of products probably will join this trend, in an immense way. We have the opinion that people should be informed about the “Internet of Things”, be aware of the impact, which it could have on their life and think about if they want or need this development.

Project Scope

Output of the Project:

The project is based on an Ad Campaign with three Chapters.

In each chapter we want to produce three different design drafts and a homepage which accompanies the chapters of the campaign.

The aim of the first step of the campaign is attracting the attention of the people, make them interested and inform them that there is something with the name “Internet of Things”.

With the second step we show daily life scenarios, which can be affected by the “Internet of Things”.

The third and last step of our campaign with even worse and extreme scenarios shows to what extend the “Internet of Things” could affect our life.

User Experience:

Through the chosen media, in the first part of the campaign, people will build up interest for the topic and are lured to the homepage, where they get more information about the “Internet of Things”.

With technical more advanced media, in the second part of the campaign, the people will get confronted with daily life scenarios that might occur, if the “Internet of Things” gains more influence in peoples life. Again the homepage is the key to get more details.

The scenarios shown in the third and last part of the campaign will be extended to an extreme point of view, will be pushed to the peak and will meet the boarders of the people. Now it’s up to them to build a final decision about the topic “Internet of Things”.

The curiosity that is built up step by step meets satisfaction not only by the homepage but also by the following points:

• Posters (still image)

• Posters (still images) with animated Effects
  

• Still Images with advanced animations

Project Plan

Project Duration: 10 Weeks

End of Creative Process (Ideas, Storyboard): 2.4.2010

Deadline for First Chapter (Still Images, First Version of Homepage): 8.4.2010

Deadline for Second Chapter (Still Images with animated Effects, Second Version of Homepage): 22.4.2010

Deadline for Third Chapter (Still Images with advanced animations, Third Version of Homepage): 6.5.2010

Final presentation – Startup of the Campaign: 14.5.2010

Resources

Single Lens Reflex Camera, Adobe Programs, 3 People (Skills: Photoshop, Indesign, Illustrator, AfterEffects, FinalCut, Maya, Flash, HTML, CSS), Printer, MacBook Pro).